HELLO GUYS!
Welcome to our family *hmm like the famous family in Indonesia* hehe
Okay I mean welcome to our journey guys!
This blog will tell you about our Trans Java Expedition Journal, yapp from Jakarta to Surabaya.
So, keep reading our journey!
First of All, We would like thank to God because we passed this quest (Quest 3). Okay before I will tell you more about this journey, we will explain that what quest it is.
Quest is the part of recruitments in Jasa Marga Company. Jasa Marga Company is one of State Own Enterprises in Indonesia. Jasa Marga engaged in Construction, Operational, and Property Highway. Also Jasa Marga engaged in Toll Service Provider.
Jasa Marga opening opportunity for best graduate to join Jasa Marga family. This recruitment divided into 6 quests.
Quest 1 - Video Contest
Quest 2 - Video Profile
Quest 3 - Trans Java Expedition
Quest 4 - MCU
Quest 5 - Interview BOD
Quest 6 - The Academy
And finally...... GRADUATION!
Now, we are in Quest 3.
First, we arrived in Jasa Marga Office at 6 a.m. Then, we prepare our stuff to enter to the car.
After that, we gathered on the stage for opening remarks. Then, symbolized by flag off event.
Basically we sell anything that we called "basic travel needs". From snack, tissue, drink, and electronic devices such as power bank and headset. Why we choose those products? Because first, based on feasibility of purchasing, those kind of products is the easiest. We only got 1.5 hour, and with that limited amount of time we should put our efforts in some decisions, as effective as possible. And second, based on customer focus, the location is mostly visited by traveler and through our products,we are ready to provide their needs.
Below is the further explanations of our target market:
First target: End Consumer (B2C)
For this target we repackaged our products that we bought into goodie bag. We divided this market into two sub markets: DRIVER MARKET AND FAMILY MARKET (non driver) and differentiate the products based on their needs. The products for driver market consist of kratingdaeng, cigarette, coffee, and peanut/chips. Meanwhile the products for family consist of tea/pocari, 2 chips, candy, and biscuit. We sold for 25 thousands rupiah/bag for driver and 15 thousands rupiah/bag for family.
Second target: Wholesaler Market (B2B)
For this target we sold our product to the wholesaler. Earlier we have spared the the products which we don't repackaged, to wholesaler. Wholesaler here means "warung" or small outlet in the rest area. We sold it in quantity of dozen and carton. Actually this target is our "key of survival" lol, because the amount of big cash that it gives in a single transaction. Because of that, we sold our product cheaper than the usual price. But we still try to limit the price gap not much lower than usual price.
Realization and Obstacle (Pit Stop 1):
In this pit stop we got lot more sales from wholesaler market rather than end consumer market. The demand that happens in that area is also relatively low due two weekday. For end-consumer market, the sales was mostly came from driver market rather than family market because the vehicles that stop by was dominantly truck. Meanwhile for wholesaler market, the obstacle happened because a lot of shopkeeper in the outlet there is not the owner. So they could not make a decisions in inventory purchasing eventhough they are really interested. Luckily we got one shopkeeper who are very communicative to the owner via phone, so she bought our products a lot.
Beside obstacles, our group also met some distractions. The first distraction we ever thought about is how hectic we were due to individualchallenges (instagram stories, instagram posts and twitter thread). Not only individiually, the fact that we have to do group challenge (like videos when we're oin he way) was hard to keep up with. However we managed to be productive, by finishing both individual challenges and team challenges. The second distraction would be the (super) hot weather and empty-stomaches. Our energy were soaked up by the sun. We haven't had a proper lunch also might be an issue. Luckily, we could eat some of our snacks (such as fruits, yakult, chips, milk and biscuits).
How we deal with obstacles:
For the next pitstop, known that we got a lot of sales from wholesaler, so we will mainly focus on wholesaler market. For the end-consumer market, we will focus on group, so that we could offer our products to a lot of people at once.
